Tired of chasing leads, feeling pushy and desperate?
COMMUNICATION THAT SELLS FOR YOU
Transforms Your Consulting Business Without Chasing Clients
Finally, discover how any consultant can predictably attract high-value clients into your consulting business — without feeling pushy or “salesy”…
…using the same brain-based process that helped me land 7,200+ clients and customers and has been proven by neuroscience.
Is this you?
You’re an expert who recently left a successful corporate career to start your consulting business, but:
- You post valuable content weekly, get comments like “Great insights!” — but no clients…
- People only recognize your value after working with you, making new client acquisition difficult
- Your lead magnets aren’t capturing attention in a sea of other content
- You’re concerned that the longer you go without consistent clients, the harder it will be to establish yourself as the authority you truly are
I want you to know that these aren’t signs of lacking expertise — they’re symptoms of how you’re communicating.
The Root Cause: Information vs. Persuasion
- Your communication is focused on information which is processed by the conscious mind…
- But client attraction requires persuasion, which is processed by the subconscious mind.
- The difference is measurable: Your conscious mind processes 40-50 bits of data per second. Your subconscious processes 11,000,000 bits per second.
- This means your ideal client’s perception is 99.999996% subconscious.
Persuasion is like an iceberg...
Think of your prospect's purchase decision-making like an iceberg. The tiny 5% visible above water is their conscious mind — the part that asks for case studies, testimonials, and logical proof. But the massive 95% underwater is their subconscious — where the actual decision to hire you is made.
"95% of purchase decision-making takes place in our subconscious mind."
Gerald Zaltman, Harvard Business Professor, Brain & Behavior expert
Why brain-based persuasion is so different...
How your consulting business transforms when you switch from information-based communication to brain-based persuasion...
Information-Based Approach
- Focus: Educating prospects about your expertise
- Result: "Great content!" comments but no clients
- Brain Target: Conscious mind (5% of purchase decisions)
- Content Type: How-to guides, tips, strategies
- Prospect Feeling: Informed but overwhelmed
- Call-to-Action Response: "Let me think about it"
- Impact on Reputation: Positions you as a teacher
- Financial Outcome: Slow, unpredictable client acquisition
Persuasion-Based Approach
- Focus: Triggering emotional recognition of problems
- Result: "I need to work with you" responses
- Brain Target: Subconscious mind (95% of purchase decisions)
- Content Type: Problem identification, emotional outcomes
- Prospect Feeling: Understood and motivated to change
- Call-to-Action Response: "When can we start?"
- Impact on Reputation: Positions you as an authority
- Financial Outcome: Consistent, reliable client pipeline
When you focus on information, you're actually training prospects to solve problems themselves. When you focus on persuasion, you're positioning yourself as the essential guide to their desired outcome.
“I have already landed my first Beta Fortune 100 company customer”
"I was trying to put together a training program. I had incredible training content, but was struggling with the skills needed to convert it into a program that companies would be willing to pay for.
Working with Jesper made the process feel like pressing an “Easy Button”, and he guided me through the messaging component needed to create a one-of-a-kind training program.
Now, I’m excited about the future, and I have already landed my first Beta Fortune 100 company customer."
Tom Zoes, Founder of Value-Selling Excellence
Hey, I’m not sure we’ve met…
I spent 15 years working with one-on-one clients...corporations and companies, before I opened my online expertise business. And like you, I initially struggled to attract clients and customers despite my expertise.
The breakthrough came when I discovered that my previous communication training was actually working against me. I’d been taught to lead with information and logical arguments. And that worked with people that already understood my expertise. But to convert strangers online into paying customers, this approach failed miserably.
This realization led me to study sales psychology, persuasion, and the neuroscience of human decision-making. I even analyzed hundreds of the most successful sales messages dating back to the 1920s. And I discovered a fascinating pattern they all shared…
The ONE flip that changes everything...
What I discovered was like flipping a magnet. You already know what happens when you try to connect the wrong poles, the harder you push, the stronger the repulsion. Right?
But the successful sales messages all had it flipped...from information to persuasion.
So when you simply flip the magnet (from information to persuasion)...suddenly, there's an irresistible attraction. Your content and communication automatically pull in clients and revenue. Why? Because it's aligned with how the brain naturally works.
This simple communication flip helped me attract over 7,200 clients and customers without chasing.
"His neuromarketing and sales methodology is a game-changer"
Megan Flinn, Strategic AI, Business and Marcom Consultant
You next steps...
Let me show you how easy this can be and how quickly it can transform any consulting business. I help consultants just like you implement this brain-based communication system through my program, Communication that Sells.
Book a call today to get your customized plan
Discover how to create communication and content that automatically sells for you...
Enjoy a profitable business that works for you without chasing clients
The legacy and freedom you deserve...
Implementing brain-based persuasion doesn't just bring you clients...it transforms your entire business and legacy:
- Thought Leadership: You'll be recognized as an authority in your field, not just another consultant
- Financial Freedom: Creates a predictable client acquisition system that works even when you're not
- Time Freedom: Stops the exhausting cycle of content creation that doesn't convert
- Meaningful Impact: Positions yourself to genuinely give back to the next generation in your field
- Legacy Building: Creates a business that represents your true expertise and value
The same principles that make your marketing attract clients also make your client work more effective. When you master persuasive communication, you're simultaneously building a marketing asset AND improving your core service.
What's really at stake?
Look. No matter where you are in your journey I respect you. Starting a business is tough for anyone. But it might be tougher when we're a little older. We don't have the same long window to test as someone who can move back with their in-laws if they fail. There's a different financial burden and responsibility that's unique.
And through my experience, and my clients' experience, the power of communication is often the game-changer. Not just for financial gain and growing a business...but because it connects you with the people you're trying to help on a much deeper level.
And it's often the difference between being seen as just another consultant versus being recognized as the authority you truly are.
Besides, it's something you'll carry with you for the rest of your life. It's applicable anywhere, and in any business, because it's based on universal human behavior.
I'll leave you with these words...
If you're curious about how your business and life could transform when you tap into the power of persuasive communication...
...And if you'd like to discover some simple strategies you can start implementing today...that'll position you as an authoritity...
...then book a call to get all the information you need to make an informed decision about your next best steps...
Good luck with everything...
Before you go… Grab the free neuroscience-based persuasion guide…
Still exploring? Take the first step to align your communication with how your prospects are naturally making decisions…
Make it easy for them to understand your offer…
Make it easy for them to say “yes” to your offer
The free persuasion guide: “3 Brain-Bases Communication Secrets That Cut Through the Online Noise (And Sell For You)"...
...reveals how to bypass the noise and connect with your ideal client on a deeper, subconscious level. It’s the same process that’s helped me attract 7,200 clients and customers into my business.
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